Created an innovative interactive program for this limited-edition collection for Target by the world-renowned designer Gaby Basora.
This program included a micro site, flash and rich media banners, custom placements and blog posts. Additionally included was the first partnership between a major retail store and Gilt Groupe, which sold out within 3 days.
Three years of digital marketing campaigns celebrating Target designer partnerships. Created efficiency with customizable templates which allowed the personality of each designer to shine while using a toolbox of digital patterns. Some features included: image zooms, pans, and interactive & shoppable video. These features were also portable and used in rich media and custom media placements. The work won Gold at the Ad Fed Show in 2009.
Pet RX was a new offering within Target Pharmacy and needed a web presence. My big win here was convincing the team that a photoshoot was a must. We had full day of adorable at Paul Nelson’s studio. The shoot featured both dogs and cats and the icing on cake was a pile of kittens. Here are a few of my favorite picks.
Sometimes life gets to be overwhelming. When stress is running high or you’re going through a particularly emotional time, sometimes you just need a little emergency cute. A picture of a super cute little furry animal really is worth a thousands words; a thousand reassuring words that everything is going to be alright. Here are a few great sites that I’ve found recently.
Emergency Cute Links:
http://www.cutestpaw.com/
https://twitter.com/emergencypuppy
http://foodonmydog.tumblr.com/
Emergency Cute Tip: Be a good friend. If someone is having a bad day, force them to look at one of these pictures.
Please share your favorite links.
When I returned to work after my honeymoon I was delighted to find this Easter Island diorama on my desk created by my talented coworker Kristen.
The diorama takes the shape of a volcano and has a little cut out of Joe and I riding horses. Perched on top the volcanic island and representing our Vegas wedding is the king, Elvis Presley. And what Easter Island diorama would be complete without hill sides filled with Moai statues, and the ocean below filled with pirates and Swedish Fish.
My team created 223 digital campaigns for every category of product from Deodorant to Drano while developing efficient and flexible systems that put the brands through the Target lens while still holding on to each brand’s character.
To reward the talented team of over 50 project managers, account executives, designers, writers and developers, I threw a red carpet style awards party. The party featured a step and repeat wall and awesome hardware.
Target and luxury denim brand William Rast celebrated their partnership with a launch party. Celebrities and influencers attended the event but we wanted to bring it to the rest of the fashion community.
To do this we created a live diary on Facebook inspired by Kerouac and the
collection’s biker Bohemia vibe. The diary served as a stream of consciousness of the event by aggregating Tweets, FB post and photos. Every 5 minutes a new page was created. The site had 4,600 unique visitors in 24 hours.
The funnest part was that I was also an event photographer.
Here are a few photos from our Honeymoon adventure to South America where we saw everything from snow capped mountains in Torres del Paine, Patagonia to tropical beaches on Easter Island.
See more photos on my flickr page.
This imaginative and unexpected catalog is full of one-of-a-kind “Skittlized” products, delivered in a giant hard shell red plastic Skittle case. It was sent to young celebrities to capture their imagination and to create buzz.
Disney star Debby Ryan was the 1st to accept an item, a guitar for her 18th birthday.
Inspired by the project, we had a craft day in the office where I created my own piece of the rainbow.
The butterfly fashions created by Alexander McQueen are an amazing and beautiful blend of delicate and powerful. These images provoke feelings of joy and melancholy.
